What is it you ask? It is your passion, your
product, your ootd... it is the thing that made
you want to start a blog in the first place.

The Blog Connect Conference is bringing together bloggers and small business owners to connect while learning ways to maximize their efforts. No matter if you have an international following or are just getting started, these tips and tricks will help you make your blog presence the best it can be. In the spirit of PHLBloggers, the conference is open to anyone and everyone. It doesn't matter if you are a fashion blogger, a library blogger, or a DIY blogger the tools and tricks that will be shared will help you develop and grow your blog.




Breakfast & Headshots
Brought to You by saxbys & schmear it

Start the day with breakfast by Schmear It and a delicious coffee drink from the talented coffee-making team at Saxby's. While getting to know each other a bit, complimentary headshots will be offered by Mountain Gap Photography.


Content Organization
with Melissa of Skinny Affair and Sarah of smoorelovin

Learn the basics of content organization with Sarah and Melissa as they lead you through the process of developing your own content strategy.


Your choice of...



Julie will be leading a workshop focused on the art of storytelling through blogging. Come with an idea for a story you would like to tell on your blog, and you will leave with a story map to guide you in telling it!



Do you struggle with what to write about? This workshop will guide you through a quick exercise to get you making lists of new ideas in no time.

Monetizing Your Blog 
with Bekah of That’s Normal

Whether you just write for fun or with the hope that someday you’ll support yourself with your blog, navigating the world of money-making online can be frustrating and confusing.

Bekah has had over 7 years of blogging experience and has made every mistake in the book, plus learned some valuable lessons along the way. We’ll dive into the different ways you can make money online, what’s worked for her, for others and how to approach your blog without getting bogged down, overwhelmed and influenced by sponsored-content, losing sight of why your originally fell in love with blogging in the first place!


Lunchby snap kitchen

Building Your Blog Into A Business
with Kate & Jess of Philly PR Girl

Interested in growing your company, freelance business, or starting a new venture from scratch? What started as a fun blog in 2010, Philly PR Girl has since grown into a full-service agency. We'll show you how we used WordPress as a platform to attract clients, forge partnerships, connect with influencers, and cultivate what is today a prominent and successful digital brand!

Workshop session, YOUR CHOICE OF...

harnessing your creativity
with Keyonna of Stellar inc. lifestyle

Keyonna is a lifestyle blogger and fashion student at Philadelphia University. She will be leading a workshop on bringing out your creativity and how that can help make your blog successful.


Style & Shoot for Instagram
With Amber of ember & march

Looking to grow your Instagram following, create a clean and cohesive feed and capture beautiful photos? Whether you're working with a professional camera or are only equipped with a camera phone, this work session will teach you how to get the shot, every time! Amber will show you everything you need to #GetTheGram -- from prop styling to photo editing.

Community Blogging Panel

Gabrielle Bill of Career and the City will moderate a community panel including Bekah of That's Normal, Emily of Her Philly, Jessica of Jessica Lawlor, & Rachel of The Crafted Life about how they built their blog communities and the best tips they have for other bloggers doing the same.


Happy Hour & Networking 
Brought TO YOU By the Philadelphia Brewing Company